In 2021, the Chinese government implemented the “Double Reduction” education policy, advocating for quality education, which significantly impacted social educational training institutions. Within this context, the quest for appropriate development strategies holds the fate of all educational training institutions. This paper focuses on the case study of the XinDongFang Group (Abbreviated as XDF Group, or XDF), utilizing literature research and case analysis methods. It concurrently employs comprehensive analyses like SWOT, PEST, among others, to assess the company’s internal and external strategic environments, aligning them with the group’s developmental objectives to formulate its strategic approach. Through this research, it aims to not only comprehend XDF’s developmental strategy but also offer innovative perspectives to other educational training companies in China, thereby fostering a healthy evolution within the educational training industry.
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